Fernwood Veterinary Clinic
Before & After
A clear, side-by-side look at everything that changed and what it means for your business.
Share this report generated on March 31, 2026.
At a Glance
100 / 100
Perfect Best Practices score (was 58)
95 / 100
Near-perfect Performance score (was 89)
100 / 100
Perfect SEO score (was 100)
$12,000–$20,000
What a traditional agency would charge
Perfect Best Practices and SEO scores. Desktop loads up to 4 times faster.
Revenue Impact Calculator
A faster, more professional website doesn't just look better. It drives more inquiries, builds trust faster, and converts more visitors into clients. Adjust the sliders to see the potential impact on your business.
$150,000
$2,400
Conservative (+10%)
$165,000
+$15,000
Optimistic (+25%)
$187,500
+$37,500
ROI (Conservative)
625%
Payback Period
2 months
Projected Impact
+25%
Projected traffic growth
Over 12 months from improved SEO and speed
+10–25%
Conversion improvement
From better design, trust signals, and CTAs
4x faster
Desktop load speed
1.2s → 0.3s first contentful paint
Traffic Growth Projection
What's New
Click any row to learn more about what changed and why it matters.
| Feature | Current | Upgraded |
|---|---|---|
| Mobile-first design | ✅basic | ✅upgraded |
| AI-powered search readiness | ❌no | ✅new |
| Fast loading on slow connections | ❌no | ✅new |
| Works for people with disabilities | ❌no | ✅new |
| AI policy page | ❌no | ✅new |
| Privacy policy page | ❌no | ✅new |
| Automated sitemap | ❌no | ✅new |
| Team member profiles with photos | ❌no | ✅new |
| Social media links in navigation | ✅basic | ✅upgraded |
| Modern animations and interactions | ❌no | ✅new |
| SEO-optimised structure | ❌no | ✅new |
| Canadian English | ❌no | ✅new |
| Professional contact forms | ✅basic | ✅upgraded |
Feature Comparison
A side-by-side look at every feature on the current and upgraded sites. Click any row for details.
| Feature | Current | Upgraded |
|---|---|---|
| Mobile-friendly design | Basic (theme) | Mobile-first |
| Fast page loading | Slow (4.6s mobile) | Fast (1.1s mobile) |
| SSL security certificate | Via Weebly | Built-in |
| Contact forms | External (JotForm) | Direct contact info |
| Blog/news section | None | 6 original posts |
| Google Analytics | GA + Snowplow | Not yet configured |
| Social media links | Facebook, Instagram | Facebook, Instagram |
| Team profiles | Minimal | 7 members with photos |
| Privacy policy | None | Comprehensive |
| AI policy | None | Full disclosure |
| Language setting | en_US | en |
| Custom animations | None | Modern transitions |
| AI search readiness | None | Fully structured |
| Structured data (JSON-LD) | None | On every page |
| Performance monitoring | None | Built-in |
| Automated sitemap | None | Automatic |
| Modern image formats | None | Automatic (WebP/AVIF) |
AI Search Readiness
AI Search Optimisation (AISO) is how your business appears when people ask AI assistants for recommendations. Today, millions of people use ChatGPT, Google AI, Microsoft Copilot, and Perplexity to find local services instead of typing into a search bar. Unlike traditional search, AI assistants read and summarise your entire site to decide whether to recommend you. A site that is structured for AI reading gets cited more often and more accurately.
| Factor | Current | Upgraded |
|---|---|---|
| Structured data (JSON-LD) | None | On every page |
| Content structured for AI reading | Basic HTML | Fully structured |
| Clear topic hierarchy | Partial | Full |
| FAQ-ready content blocks | None | Structured |
| Local business markup | None | Full coverage |
| Automated sitemap | None | Automatic |
| Service descriptions optimised for AI | Basic | Fully optimised |
| Language setting | US English | English |
| Mobile-optimised for AI crawlers | Basic | Fully optimised |
Google Lighthouse Scores
Google Lighthouse is an open-source tool that audits websites for performance, accessibility, best practices, and SEO. Scores range from 0 to 100, with 90+ considered excellent. These audits were run on both the current Weebly site and the upgraded site using the same tool and settings.
Mobile
Performance
Accessibility
Best Practices
SEO
Desktop
Performance
Accessibility
Best Practices
SEO
Speed Comparison
Mobile Speed Metrics
Desktop Speed Metrics
FCP (First Contentful Paint) — Time until the first visible content appears.
LCP (Largest Contentful Paint) — Time until the main content is fully visible.
SI (Speed Index) — How quickly the page looks complete to a visitor.
Key Improvements
Mobile Load Speed
First contentful paint on mobile dropped by 76%. Visitors see content almost instantly.
Best Practices Score
From failing to perfect. Modern security headers, safe resource loading, and optimised image formats.
Desktop Performance
Near-perfect desktop performance with sub-second load times across all metrics.
Blog Content
Six professionally written articles covering pet health topics, driving organic search traffic.
Interactive Tools
Pet age calculator, vaccination schedule, and symptom checker provide real value to visitors.
Annual Running Costs
Hosting, SSL, CDN, and email delivery are all included. The only cost is the domain name.
Replacement Value
This is what a traditional web development agency would charge to build each site from scratch, based on 2026 Canadian market rates.
Current Site (Weebly)
$2,000–$4,000 CAD
Basic Weebly brochure site
Upgraded Site (Modern)
$12,000–$20,000 CAD
What a traditional agency would charge
Based on 2026 Canadian web development agency rates. Small agencies in Victoria typically charge $7,000–$20,000. Mid-size agencies in Vancouver charge $20,000–$40,000+.
Ongoing Annual Costs
| Expense | Current | Upgraded |
|---|---|---|
| Hosting | $60–$180/yr | $0 (free tier) |
| Domain name | $15–$25/yr | $15–$25/yr |
| SSL certificate | $0–$100/yr | $0 (included) |
| Platform/plugin updates | $0–$50/yr | $0 (no plugins) |
| Security patches | Ongoing risk | Minimal |
| Email delivery | N/A (external form) | $0 (direct contact) |
| CDN | Weebly CDN | $0 (included) |
| Total | $75–$355/yr | $15–$25/yr |
What Happens Next?
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Methodology
All performance data was collected on March 31, 2026 using Google Lighthouse v13.0.3 via CLI with simulated mobile throttling.
Scores were verified against PageSpeed Insights. The existing site ( fernwoodvetclinic.ca) and upgraded site ( fvc.anrproductions.ca) were tested using identical settings.
Replacement values are based on 2026 Canadian web development agency pricing from Clutch.co, GoodFirms, and local industry surveys.
Speed metrics follow Google Web Vitals thresholds for classification.